Synovus Financial Executive Meeting: Atlanta AV Production Case Study at Cobb Galleria

by Innovent Technologies | Apr 10, 2026

Delivering AV production for executive-level programs requires a different level of discipline.

For Synovus Financial’s leadership meeting at Cobb Galleria in Atlanta, the focus was not on spectacle alone. It was on control, clarity, and consistency across every moment of the program.

Innovent Technologies served as the full-service AV production partner, leading technical design, system integration, and on-site execution for a 600-attendee leadership program delivered across multiple sessions.

This project highlights how structured planning, detailed CAD development, and coordinated execution define successful Atlanta AV production for high-stakes corporate environments.

Event Details

Client: Synovus Financial
Location: Cobb Galleria Centre, Atlanta, GA
Event Type: Executive Leadership Program
Attendance: 600 total (split across sessions)
Scope: Full AV production, including lighting, LED video, staging, rigging, audio, IMAG, content development, and show control

Synovus executive meeting stage with circular platform and dual LED video walls in Atlanta

Designing for Executive Communication

The production environment was designed to support leadership communication first.

That meant every technical decision had to reinforce:

Visual clarity
Consistency across sessions
Controlled, distraction-free delivery

The stage design centered around a custom circular platform, creating a natural focal point for keynote and panel discussions. Dual wide-format LED video walls extended the visual field across the ballroom, ensuring clear sightlines from every seat.

Rather than treating lighting, video, and staging as separate systems, the entire room was built as a unified environment. This allowed transitions, speaker moments, and content playback to feel intentional and consistent throughout the program.

Executive speaker presenting on stage with LED video wall at corporate event in Atlanta

CAD-Driven Planning and Ballroom Layout

A major driver of success in this Atlanta AV production was early-stage CAD development.

We developed a full set of CAD renderings to define:

Stage placement and geometry
LED wall positioning
Rigging points and truss layout
Camera positions for IMAG
Seating layouts and sightlines
Cable paths and power distribution

Instead of relying solely on venue defaults, table layouts were engineered to align with both audience experience and technical performance. This level of planning eliminated guesswork during load-in and ensured that every department was aligned before arriving on site.

Side view 3D rendering of Synovus corporate general session stage with extended white platform, LED video wall, round table seating, and overhead lighting truss

Full-width rendering illustrating LED wall scale, lighting design, and audience layout for a Synovus corporate general session.

3D event production rendering of Synovus general session with round table seating, extended white stage, dual LED walls, and overhead lighting truss

Wide ballroom view with LED stage, truss lighting, and audience environment for corporate event in Atlanta

LED Video and Content Integration

The visual system was anchored by dual wide-format LED walls spanning the stage.

Content was not treated as an afterthought. It was developed in parallel with the production design.

Our team:

Designed all motion graphics and animations
Collaborated directly with the client’s creative team
Worked from detailed storyboards to align branding and messaging
Finalized all content prior to load-in

A key enhancement was the introduction of subtle motion design within the LED content.

Rather than static backgrounds, controlled animation added energy and maintained audience attention without distracting from executive messaging. This became a defining visual element of the program.

Want to learn more about the difference between LED Walls and Projection? Read LED Walls vs Projection: How Conference Planners Decide

Corporate general session stage with dual LED video walls, presenters at podium, white lounge seating, and ballroom round table setup produced by Innovent Technologies

Professional stage lighting design with color wash uplighting for corporate event production

Corporate event stage in Atlanta featuring LED video wall, truss lighting system, and color wash drape lighting design

Lighting Design and Room Coverage

Lighting was designed for consistency, not variability.

A flown truss system provided full-room coverage, supporting:

Presenter lighting across the circular stage
Even wash across panel positions
Gobo projections for stage definition
Architectural uplighting for depth and tone

Stage wash and gobo projection were sourced from overhead truss positions, requiring precise alignment to avoid spill onto LED surfaces.

The result was a clean, controlled environment where every presenter appeared consistent across sessions, regardless of timing or position.

Dual LED video walls and stage setup for corporate event at Cobb Galleria in Atlanta

Rigging Challenges and Real-Time Problem Solving

Rigging and system design were developed to align cleanly with the structure and scale of the venue.

Through detailed CAD planning, attachment points, system loads, and layout were defined in advance to support both the technical requirements and the visual design. This allowed the installation to integrate naturally within the space, maintaining clean sightlines and a balanced stage environment.

The result was a rigging system that felt intentional to the room, supporting the production without competing with it.

LED video wall and stage lighting design for corporate event in Atlanta ballroom

Installation Sequencing and Coordination

Installation sequencing was critical to maintaining the overall project schedule.

One of the primary constraints was the upstage truss positioned directly above the LED wall system. This element drove the order of operations and required precise coordination across multiple departments.

The truss needed to be:

Installed
Fully loaded with lighting fixtures
Flown to trim height

Only after these steps were completed could LED wall installation begin.

This dependency required close coordination between:

Rigging teams
Lighting crews
Video technicians

Any disruption in sequencing at this stage would have delayed downstream installation and impacted the overall build timeline. Instead, clear communication and disciplined execution allowed all teams to stay aligned, maintaining the schedule without compromising safety or system integrity.

Microphone and audio setup for corporate conference with AV technician managing show control in Atlanta

Audio, IMAG, and Show Control

Audio and video systems were designed to ensure clarity across a large ballroom environment.

The system included:

Distributed audio for even coverage
Multi-camera IMAG for visibility and engagement
Full recording of all outputs for post-event use
Centralized show playback and control

While the program was not livestreamed, all camera feeds and screen outputs were recorded, providing flexibility for internal distribution.

Show control was structured for repeatability across sessions, ensuring that cues, transitions, and timing remained consistent.

IMAG camera setup for corporate event production in Atlanta with technician operating broadcast camera

Execution Across Multiple Sessions

The program was delivered across multiple sessions with identical content and audience structure.

This required the technical environment to perform the same way each time.

To achieve this, we:

Built repeatable cue structures
Maintained consistent lighting levels and camera framing
Managed resets between sessions with precision
Coordinated rehearsals to align timing and flow

This level of consistency is critical in executive environments, where variation can undermine the credibility of the message.

Interested in reading more about multi-room productions? Read South Metro Development Outlook Event Production at GICC

AV production partner coordinating event show control and technical planning in backstage production environment

Corporate event speaker at podium under stage lighting before audience arrival

Corporate event production team evaluating LED stage setup illustrating AV vendor versus production partner planning

Corporate speaker presenting on stage with professional lighting and audio production at an Atlanta conference

Program Result

The final environment delivered:

Clear sightlines across the ballroom
Consistent presenter visibility
Integrated visual systems that supported messaging
Reliable execution across multiple sessions

More importantly, it established a controlled and professional setting where leadership communication could land with clarity.

The production did not compete for attention. It reinforced the message.

Why This Matters for Atlanta AV Production

Atlanta is a highly competitive market for corporate events and conferences.

Delivering successful AV production in this environment requires more than equipment. It requires:

Early planning and CAD development
Coordination with venue and rigging partners
Integrated system design across all technical disciplines
Real-time problem solving during installation
Consistent execution during live operation

This Synovus program is a clear example of how those elements come together to support high-level corporate communication.

Corporate conference ballroom with LED stage, audience seating, and AV production setup in Atlanta

Key Takeaway

Strong event production is not defined by individual elements. It is defined by how those elements work together.

At Innovent Technologies, every project is approached as a complete system. From early planning through final execution, the focus is on creating an environment that is clear, controlled, and reliable.

This approach carries across a range of programs, from executive meetings to large-scale conferences. In projects like the IHG event at the Fox Theatre, multi-environment coordination required each system to operate independently while remaining fully aligned. At the Piedmont Healthcare Luminaria Gala, integrated video, lighting, and staging supported both storytelling and live fundraising in a single environment. For regional conferences and civic programs, consistent system design ensures clarity across general sessions and multi-room setups.

The result is an environment where presenters can stay focused on their message, and audiences remain engaged from start to finish.